Το πρόγραμμα εστιάζει στην ολοκληρωμένη σχεδίαση σύγχρονων και αναδυόμενων προϊόντων, συστημάτων και υπηρεσιών. Συνδυάζει δημιουργικά γνώσεις από τις επιστήμες, την τεχνολογία και τις τέχνες, δίνοντας έμφαση στον ανθρωποκεντρικό χαρακτήρα της σχεδίασης και τη χρήση νέων τεχνολογιών.
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