Το πρόγραμμα παρέχει υψηλής ποιότητας εκπαίδευση στις επιστήμες της διοίκησης, του μάρκετινγκ και του τουρισμού. Στόχος είναι η δημιουργία επιστημόνων με ευρεία γνώση και δεξιότητες εφαρμογής σε πρακτικά προβλήματα του σύγχρονου επιχειρηματικού περιβάλλοντος.
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